Hello, and welcome back to our blog here at FRF Consulting Group. We are your premier professional business consultants in San Francisco and the surrounding area. If you’re a new business owner, contact us today to learn how to get started. In our last blog, we talked about several common pitfalls to avoid that have caused startups to fail. This time, we’re going to talk about several more tips that will create a solid foundation for your startup.

Learn how marketing works

Marketing is the most important part of running your startup. You could have the greatest, most innovative product on the market, but if nobody knows about it, how will it ever get into the hands of consumers? One of the most challenging parts of marketing is that there are hundreds of different roads you can go down. It’s generally a good idea to start with forms of marketing that are free for you before you start considering a costly form of marketing.

Social media platforms like Facebook, Youtube, and Twitter are a great place to start because they allow you to get your branding in place and let it start being seen for free. Any strategies that you use on these platforms can then be leveraged once you start doing paid forms of marketing. Remember that you want to focus on the core direction and success of your company, so once you get big enough, you’re going to need to hire someone to take care of your marketing. Don’t try to overburden yourself with work.

Know your target market

Just like with marketing, you can have the greatest product in the world, but if you don’t target the right group of people or any at all, you’re not likely going to get any bites. What many new business owners don’t understand is you don’t need to target as many people as possible to get customers. Trying to market something towards everyone will inevitably lead to nobody having interest in it. You need to have the ideal customer in mind and figure out how to get that kind of person in your doors. Once you know how to gain these customers’ trust, you can use that knowledge to form marketing campaigns in the future.

Have long-term goals

Although you may just be trying to get your bearings on straight, you need to start thinking of long-term goals. You need to make sure that you’re saving up enough money to expand and invest in marketing, but not so much that you aren’t able to offer your customers a good product. It’s important to remember that increasing prices for consumers should always be your last resort. Even if your financials are taking a hit, there are always other ways to save money.

One thing you need to start doing is trying to analyze your market for the long term. You may know what works for you now, but a year from now, the industry may be completely different. Try to stay on top of these trends and learn from them. If something isn’t working for your company, you can’t be afraid to make changes and try new things.

Contact FRF Consulting Group

Many new business owners fear having a lack of direction or security starting their own business. They have the passion and the drive but aren’t sure that their efforts are leading to a successful business model. At FRF Consulting, it’s our highest priority to eliminate that insecurity and help you make your dreams a reality. Contact us today if you have any questions or you’re ready to get started.