Sometimes, the most difficult aspect of starting a business is simply getting people in the door. We live in a day and age where people are bombarded with advertisements throughout the day and often just want to escape. As a result, traditional means of advertising aren’t necessarily the best way to go depending on the size and type of business you’re running. The great news is that there are plenty of options out there for you to get started — many of them being free. However, the bad news is that it’s not always easy to know where to get started. In this blog, we’re going to take a look at several marketing tips for your new business.

Understand Your Market

It may sound like a silly statement, however, you’d be surprised how many small businesses fail to understand their target market. The bottom line is, if you start marketing assuming you can target everyone and hope for the best, chances are, you won’t resonate with anyone. It may sound illogical to limit yourself in this way, but the truth is, it’s the only way! Because consumers are constantly being bombarded with advertising, it’s only natural that they need to be more selective when it comes to actually deciding which one to buy from.


So, what can you do about this? How can you stand out in a market that just sees you as another company? The answer to this is to have a clear vision and focus on selling your “idea,” not “a product.” What this means is that you need to help consumers understand how your product or service will improve their lives rather than just describing what it does. As a result, the better your understand your market, the more you’ll understand what issues they’re facing and what role you’ll play in their lives.

Take Advantage Of Free Marketing

There are many free advertising media out there for you to take advantage of including email marketing, social media, and a some forms of print advertising as well. Advertising through these platforms is a great way to get started early on, because there is very little commitment and they act as a great place to start establishing your brand. Once you start working with other types of advertising, social media will be a great medium to fall back on to retain customers that invest in your company. Email marketing is a great way to reach out to customers with new deals or opportunities that your business is offering.

Contact FRF Consulting

There’s no understating the importance of having an expert opinion when you’re forming your business. Running a startup is all about trial and error, however, the more inside knowledge you have into successful businesses, the more likely your company will be to grow into the business you wanted it to be. Check out part two of this blog to learn more and contact FRF Consulting if you have any questions.